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Why SSL Is Important For SEO

by Paloma Gonzalo
in Digital Marketing
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Why SSL Is Important For SEO
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When you’re putting together a SEO strategy, don’t forget to use SSL to protect your visitors. Not only will your site appear more trustworthy in the eyes of search engines, but it will also increase your site’s ranking azar potential. Google’s webmaster trends analyst, Gary Illyes, said that having a SSL certificate could be the difference between ranking well or ranking low. He also cited recent studies to back this up.

In addition to being an important mydailypapers ranking factor, HTTPS also protects your website against man-in-the-middle attacks. This security feature ensures that your visitors don’t experience fraud and can trust your website. SEO, or Search Engine Optimization, is a method of promoting a website through the use of keywords and content. By installing an SSL certificate on your website, you can increase your website’s ranking by as much as seven percent!

SSL encryption can also newsincs help your website avoid security problems, like trackers that prevent content from loading properly. Besides, a secure site will have a lower bounce rate, which supports increased search engine visibility and better SERP rankings. Since 2014, Google has included SSL certificates in its ranking algorithm. In Germany, Google’s share of the search market is 91.6%, which means that SSL is a key ranking factor for the search engine.

HTTPS also helps you onethink earn the trust of your visitors. It also gives your website a better user experience and reduces page bounce rates. When people feel unsafe, they quit browsing. Google notices this kamitamika and demotes sites that do not use HTTPS. Therefore, HTTPS is a great way to increase your website’s ranking and attract customers.

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