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Why is Digitalization of accommodation industry so important?

by Paloma Gonzalo
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Why is Digitalization of accommodation industry so important?
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Until recently, many hoteliers relied on labor-intensive, time-consuming manual processes to run their businesses. Hotels that haven’t embraced the digital age are suddenly feeling the pressure to do so. And because the transition from pen and paper to the latest hotel technology is not a small one, they’re seeking the most inventive, cheap, effective, and user-friendly choice.

There has been an upsurge in the use of cloud-based property management solutions.

Grant Thornton’s article “Emerging clouds in hotel technology” shows that more than one-fourth of all US hoteliers have already moved to the cloud. It’s likely that many more hotels will follow suit — and soon — as the need to update technology and improve the visitor experience grows as per Flying Meerkat.

More than a few hoteliers have shifted their focus to the cloud in the wake of the digital revolution. The moment has come for many hoteliers that have already switched to digital ways of management to upgrade their aging equipment.

What exactly is a cloud-based system? Research from purchasing guidance provider Software Advice suggests that 96 percent of hoteliers currently looking for new technology to manage their properties invest in cloud-based property management systems. 2 It’s a figure that reflects the unmistakable trend in the hotel business toward cloud-based technologies.

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When it comes to competing in today’s business world, what is a cloud-based system? More cost-effective and time-saving compared to previous methods.

Sixty-two percent of hotels surveyed by Software Advice said they’re switching to cloud-based management solutions because their current systems aren’t working correctly. According to their explanations: It’s already out of date. It can’t be used in conjunction with other systems. Therefore guests won’t have a seamless stay. On the contrary, it’s devoid of the tools necessary for effective property administration.

Systems hosted on a cloud are more flexible and may be easily integrated into an organization’s online marketing efforts. There are a variety of systems that cater to the demands of hoteliers, from the most basic front-desk software to more complicated add-ons. Hoteliers can use a channel manager in some cloud-based solutions to manage their distribution channels. Some even allow for direct bookings using a brandable booking engine that can be customized.

It is safe to say that newer on-demand, cloud-based technologies better meet the needs of both hotels and travelers.

It’s also less expensive from an investment standpoint. Hoteliers benefit from the time and money they save by automating procedures. In addition to being more convenient, moving to a cloud-based solution will save you money.

More versatile and less complicated than using a pen and paper

The cloud-based property management system that 23 percent of first-time technology purchasers invest in must be straightforward to learn and use. It should be even easier than writing with a pen and paper.

Cloud computing is an example of this. And it should be because the finest providers put as much emphasis on the hotels utilizing the technology as they do on the technology itself. They understand the needs of the hotelier and the constraints imposed by both time and technology. They can deliver products that are both customized and adaptable enough to meet those needs.

One of the primary advantages of a cloud-based property management system is that it streamlines and simplifies daily tasks (think one-click check-in and check-out). As a result, not only is this technology easy to use, but it also makes it easier to carry out the everyday chores of running a hotel, no matter how many there are.

Designed for today’s digital and modernized world

With a cloud-based property management system, hoteliers’ hectic schedules may be accommodated as well as the ever-changing digital world we live in. If a hotel wants to remain competitive, it must adapt that more and more customers begin and end their journeys online.

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