As of today, the Forex market is still full of opportunities for businesses, welcoming beginner business owners to capitalize on the growing interest in financial instruments. Meanwhile, the sector undergoes some changes, challenging brokers in its turn.
The enormous competition requires businesses to enter the market equipped with eye-catching technologies and opportunities; otherwise, you would hardly notice the moment when competitors push your company overboard of success.
Manage priorities in the right way
While speaking of the moment when a brokerage company makes its feet wet in the Forex market, business owners frequently think about factors related to technological perfection. Trading platforms, liquidity providers, additional technological solutions do matter; meanwhile, your businesses need a “command and control post” aimed to pull all the components together and make them work in compliance with the traders’ needs.
A Forex CRM solution serves as that post and up-to-date traders’ demands make this component a must for those brokerage services that wish to carve out a place in the FX industry.
A win-win component for FX brokerage businesses
What is the path leading to success for a brokerage firm? Offering better services is never enough. Brokerage firms need the respect of traders and investors who enter the market. When a newer entrant understands your firm as “something he (she) is looking for,” the right path was chosen.
A Forex CRM system enables business owners to understand which opportunities to offer for clients, and then manage whether traders/investors are satisfied with what they’ve achieved.
Furthermore, such software empowers clients to access a broad network of reports and statistics to upgrade their predictions, analytical skills, and more.
What is the main idea of a CRM solution tailored for FX brokerage needs?
The abbreviation CRM means that a system is designed to manage a company’s relationships with clients; meanwhile, solutions tailored for FX brokers turn out to become state-of-the-art ecosystems that let business owners control every process inside their brokerage firms:
- A solution clusterizes leads and active traders to help businesses understand which channels are the most effective to attract new clients. As for active traders, brokers get an opportunity to motivate each category of clients to remain on your platform (bonuses, special offers, customized conditions, etc.).
- Such systems unlock a set of detailed reports to be aware of trading statistics and other important data. Check whether your updates and innovations match traders’ needs and expectations.
- A trading CRM makes it possible to integrate a bunch of outer services to make your brokerage firm’s functionality full of advanced security instruments, payment gateways, and other features.
CRMs are still understood among the most undervalued components, as many business owners are convinced their businesses may withstand a CRM integration – a widespread mistake related to newer business entrants.
CRM solutions and cost-saving
Brokerage firms are frequently afraid of any additional expenses related to the launch of their businesses. Meanwhile, a business owner needs to be forward-looking. CRMs are the systems that save much money in the future. As such, you spend some $1000 at the beginning and save thousands of dollars when it comes to recruitment of employees.
First and foremost, a CRM system automates most of the inner processes; this is why you need fewer employees to hire. In addition, external integrations are able to make the automation deeper. For instance, delegate the KYC verification procedure to outer services.
According to statistics, 74% of business owners running Forex brokerage firms use CRM software, as old sales and management methods are entirely ineffective.
Do all the CRM systems boost your brokerage businesses?
When it comes to the integration stage, business owners are interested in whether a system is ready to boost a brokerage firm and solve the vast majority of possible problems.
With a wide array of FX CRM solutions, it frequently becomes a problem to find a reliable provider that takes all the required expectations into account. Most of the systems work according to one and the same way.
B2Core is a next-generation product tailored for companies that want to get the leading positions in the market. The combination of the back office, trader’s room, and client’s portal are designed in the fullest accordance with what brokerage companies truly need.
On top of inbuilt services, the software unlocks numerous security instruments, KYC verification services, payment providers, and more available for outer integrations.
B2Core offers a system compatible with a wide range of trading platforms, including top-rated market solutions (MetaTrader 4 and 5).