Have you ever heard of split pages testing? If you haven’t then, we think it is time you know about them! This new solution can help you pinpoint where your web pages are lacking so that you can take the help of our landing page optimisation services and fix your digital marketing tactic.
Wish to know more about split page testing and how it works? Then read on as we discuss these important aspects and more!
What Is Split Page Testing?
Split page testing refers to a solution that helps carry out A/B tests. It helps to compare the different versions of your web pages like your homepage and landing page. It can identify which page has provided a better conversion rate for your business.
When you first launch the split tests, your other web page traffic spreads across different versions. The test software will track the performance of each page to understand which version offers the best conversions. In simple terms, it determines which sample provided the best conversion rate.
Before we move on to how the split pages testing works, let us see why you might need it for your website.
Why Use Split Tests On Your Website?
Every business needs to understand why its conversion rates are low. And to understand that, they have to find out which content on their webpage is stopping their visitors from being customers. By performing one split pages test, you will reach the heart of your customer’s decision-making process. The results will help you understand which webpage version provided the best interaction and whose design and information turned them into customers.
The split tests will also provide qualitative feedback on your customer’s user experience so that you can tell your landing page optimisation services team exactly what they have to fix and improve.
Now that we know how beneficial it can be to run these split tests on our website, let’s see how it works.
How Do The Split Pages Testing Work?
Here’s what happens during the split testing process –
- First, your hire services will use a website analytics tool to go through your data. They will find the vulnerable arrears in your landing pages, bounces, and conversion funnel.
- Next, they will use the results to form a strong testing hypothesis regarding a specific goal.
- Next, the hypothesis mentioned above will be tested. You will have to create a variation and test against the original one. You can use the insights you found to understand which variant was more effective.
- Based on which variant was more effective, you can make your decisions. You can either continue with the original version or change it for better results.
Now you know everything about split page testing and how it can help you improve your business. So what are you waiting for? Run split tests, get the help of our landing page optimisation services, and improve your conversion rates overnight. All the best!