Whenever I wanted to publish an ad copy, I always relied on this ad management solution. They assisted me with how to go about things. Same with my blogs and web copies. I have a plug I rely on for guidance.
Then one day, I decided to create a sales copy myself without any guidance. Guess what? The engagement was disappointingly low. Later, I found out my content quality was a big part of why.
Whether you’re a blogger, copywriter, freelance writer, creative writer, or business person, writing is something you have to do often. But it gets tougher when you know you have to deliver quality pieces. In your head, you know you have to produce something unique and creative – something that’s not already out there.
So, how do you do that? You’re about to find out.
What is quality content?
First, what is quality content? What makes one high-quality and another low-quality?
It’s all in the perception of users. Your product users or website visitors determine the quality of your content. It doesn’t matter how much brilliance you think you’ve cooked in your piece; it’s still up to your audience to determine whether that’s good quality or not. Sadly, that’s what makes the job even tougher because every user is different. How do you create something that a thousand people or more agree is good quality?
Find out now.
How to create quality content
1. Be reader-focused
The first step to creating quality pieces is understanding your audience and their wants. As we said, it’s up to your audience to affirm whether a piece is of good quality or not. Based on that, it’s obvious you have to first understand them to know what they’ll perceive as good quality.
If you understand your website visitors well, you’ll know what they want to read about. It could be a trending topic, a recent event, the latest updates, quick fixes, etc.
You’ll need to conduct proper keyword research to know your audience and their wants. That will help you see the topics that are popular amongst the people in your niche. A good SEO service company can help you conduct this research the right way and then provide you with a list of content your audience will perceive as quality pieces.
2. Make your content engaging
Ten people can write about the same topic, and only one of the write-ups will garner the good engagements. Why is that so?
Because the writer has chosen the right words and the right format.
Writing is all about engaging readers – keeping them hooked and in flow. For your content to be perceived as quality, it has to be formatted in the right way, and your opinions expressed in the best words.
As for formatting, I’m talking about using headers, sub-headers, paragraphs, bullet points, lists, and so on. As for the choice of words, I’m talking about deploying relatable analogies, metaphors, and other engaging word choices.
3. Be better than the competition
In most cases, you’re likely not the first or only person to write about a topic. However, in order to make readers fall in love with your own piece, strive to write something better than what’s already out there.
Neil Patel is a good example of someone who does this so well. Even when writing about marketing topics already covered elsewhere, he makes sure to fill his own with more-than-enough images, case studies, and statistics. As such, even if a reader has read a topic elsewhere, he will still be intrigued by the delivery on Neil Patel’s blog.
4. Write according to search intent
The topic ‘Best weight loss programs’ can be written for different audiences. It could pass for:
- People who want to learn about how to lose weight
- Folks who want to buy weight loss products
- People who want to read product reviews, and so on.
- And so on.
In each case, the search intent is different. As a result, what searcher A will perceive as good quality may not be the same as searcher C. To ensure your content is perceived as high-quality, you must understand the intent of the searchers for which the piece is targeted.
5. Be up-to-date with your delivery
Content quality is also related to content relevancy. Creating up-to-date and in-demand pieces will likely be perceived in a much better light than passing redundant or stale messages. That also includes taking care of grammar unique grammar checker tools and maintaining plagiarism free piece.
So, before you jump on that keyword topic – with a great search volume – be sure there’s still a great demand for it. In other words, find out how relevant and useful a topic is before you create content on it.