Retail selling is the art of establishing a connection between a customer and a product on the shop floor. During the pandemic, a trend has cropped up of buying everything online. Irrespective, having the skills to sell will always be one of the most important assets a retailer can have. We know how important sales are to retailers, particularly now. So, we’ve put together the top tips from some long term retail shop owners to stay on top of business.
List your business online
Consumers use Google to check for stores that sell a certain product all the time. Gone are the days when customers would go out and see if the local store had what they needed. Customers know what they want, and they do not want to look around too long for it.
By setting up listings on online platforms like Facebook, Google, Bing, and Yahoo, people looking for, say, ornamental plants will see your store pop up when they search online. Listing your business is quick and easy but it can drive your sales immensely.
Display inventory online
With the help of an online inventory management system, you can meet customer demand without running out of stock or carrying excess supply. you will be able to track products on a number of criteria including name, style, model number, and You can display your stock on Google Search and Maps. Your inventory data will be displayed on your profile when customers search for your business or product you stock.
Creative reasons to visit your store
The one thing that retail stores can do better than online stores is to give people a reason to come to their store. Have exclusive events or promotions for in-store purchases. Events like book readings, talks, or workshops can drive people to visit your store and, as a result, drive sales. Your store is an opportunity to bring your brand to life and craft a customer experience that simply cannot be replicated online.
Strong branding in your store
Adding on to the previous point, customers visit your store for the experience. If it’s just about the product, they can buy that online. Making your displays appealing will give passing by customers a reason to visit your store. Putting up your exciting store displays on social media will make customers want to visit. Interactive store elements are also a great idea to get people in the door.
It’s also important to keep your store space nice and tidy. Disorganized spaces allow customers to find what they need faster and enhance their experience.
It’s not enough to do this exercise once. Visuals need to be updated so that they are fresh and relevant. Refresh your store design to keep up with seasons, holidays, and the local feel. This will help your retail store connect with shoppers better.
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Emphasize safety in your store
Customers who venture into your store are, naturally, worried about being exposed to the coronavirus. It’s your responsibility to emphasize what you’re doing to keep your store sanitized and safe for customers. Explain all the things you’re doing on your website, social media, email marketing, and on your storefront. Your in-store employees need to walk the talk as well by actively keeping these measures in place. A big part of safety is having the right insurance cover to protect yourself, your assets, employees and customers. Shop Insurance is peace of mind that you are protected, make sure you compare policies online.
Implement click and collect facilities
Click and collect facilities are shopping measures put in place so that a customer can place an order online and physically collect them from the nearest outlet. The facility has been around for a while, but the pandemic has driven its implementation. This service will drive store traffic and gets people to come to the store. Research shows that nearly 45% of people who have opted for click and collect services have bought something additional during their visit to the store.
Set the right sales goals
Retail expert Kevin Graff profoundly stated that sales goals should be achieved about 70% of the time. If you’re achieving 90% of your goals, they’re probably too low. If you’re achieving less than 70%, the goals you’re setting are too high for where you currently are.
By using your pos sales and inventory system, you can gain insights into what kind of sales targets you can set. Once set, communicate them to the entire team and monitor progress regularly.
Minimize customer wait times
Research has shown that American shoppers will wait no more than 8 minutes to make a purchase. British shoppers wait no more than 6 minutes in a shopping line. Having your retail store readily staffed, especially during busy times, will ensure you have enough employees to address the rush.
In addition, you should have enough cash registers in place. Nowadays, many stores also use an iPad or other tablet as an additional till. Mobile point-of-sale systems allow you to ease up the checkout process and make sales anywhere in the store. This can be made available for people who do not need to pay in cash but can make a payment electronically. Also read about Online Colleges to pursue online college degree.
