In the world of search engine optimization (SEO), keeping up with Google’s algorithm updates is crucial for businesses looking to maintain their online visibility and search engine rankings.
One of the latest updates that have garnered a lot of attention from SEO professionals is Google’s Core Web Vitals.
Introduced in 2020, Core Web Vitals is a set of metrics that Google uses to evaluate the user experience of a website.
In this article, we’ll explore how Google’s Core Web Vitals are affecting SEO services in Los Angeles and what businesses can do to optimize their website’s performance.
CWV (Core Web Vitals)
Recently, Google announced its Page Experience update, which includes Core Web Vitals. It is a set of metrics that measure how users interact with a website’s content. This update is expected to have a significant impact on SEO services in Los Angeles, and businesses need to understand what it means for them.
Core Web Vitals are basically three common metrics that help to measure the performance of the website. This includes
- Loading speed
- Visual stability
And, these metrics are:
Largest Contentful Paint (LCP): This measures how long it takes for a website to load its largest content element, such as an image or video. The LCP score should be less than 2.5 seconds for a good user experience.
First Input Delay (FID): This measures how long it takes for a website to respond when a user interacts with it, such as by clicking a button or filling out a form. The FID score should be less than 100 milliseconds for a good user experience.
Cumulative Layout Shift (CLS): This measures how stable the visual elements on a website are as it loads, such as text and images moving around.
So, these three metrics are essential for user experience, and Google has made it clear that they will be a significant ranking factor in 2023.
This means that websites that fail to meet the Core Web Vitals standards will likely experience a drop in their search engine rankings.
Tips to Improve Your Core Web Vitals
Improve your website loading speed: You can use tools like Google PageSpeed Insights or GTmetrix to test your website speed. If your website is slow, you can optimize your images, compress your files, and use a Content Delivery Network (CDN) to improve your loading speed.
Optimize your images: Large file images generally have a high impact on slowing down the website. You can optimize your images by compressing them, reducing their size, and using a format that is suitable for the web.
Use a responsive design: A responsive design ensures that your website looks great on all devices, including desktops, tablets, and smartphones.
Besides optimizing your Core Web Vitals, what else can you do to improve your website’s ranking in Los Angeles? Here are some tips:
Prioritize high-quality content: Providing engaging, informative, and relevant content to your target audience is essential for improving your website’s ranking. Focus on crafting content that aligns with your audience’s interests and needs.
Develop high-quality backlinks: Building quality backlinks is still a crucial ranking factor. You can attract backlinks by creating valuable content that other websites will want to reference and link to. Building a network of backlinks from high-quality websites can significantly impact your website’s ranking.
Use social media: Social media can help you drive traffic to your website and improve your online visibility. Make sure you are active on social media and share your content with your followers.
How SEO agency in Los Angeles helps with CWV?
SEO agencies in Los Angeles can help improve your Core Web Vitals in several ways:
Conducting a website audit: An SEO agency can conduct a thorough website audit to identify issues that are affecting your Core Web Vitals. They can then develop a plan to fix these issues.
Optimizing your website: An agency can optimize your website to improve your Core Web Vitals. They can optimize your images, minimize your code, and use a CDN to speed up your website.
Upgrading your web hosting: An SEO company in Los Angeles can recommend a faster web hosting provider to improve your website’s loading times.
Monitoring your website: An SEO agency can monitor your website’s Core Web Vitals to ensure they stay within Google’s guidelines. They can then make adjustments if needed.