Are you struggling to get traffic to your eCommerce store? Are you tired of messaging and pitching yourself out into the digital stratosphere with little to no results? Well, it could be that there are underlying issues causing your online store to go unnoticed. To fully understand why your eCommerce business isn’t picking up any steam, here we examine 7 common reasons behind poor performance—what might be dragging down search engine optimization (SEO), what mistakes may have led to a lack of visibility on social media platforms, and more. Read on for Arlington eCommerce Marketing Agency’s complete breakdown of how you can diagnose the areas in need of improvement so that your eCommerce business reaches its full potential.
1. Poor SEO
Poor search engine optimization (SEO) can be one of the major culprits behind a lack of traffic to your eCommerce store. According to a leading Ecommerce Marketing Agency, since customers typically find products by searching for them on Google, having a solid SEO strategy is essential for success. To ensure that your website is appearing in search results, you’ll want to make sure you have relevant keywords throughout your content and title tags. Additionally, you should be using meta tags and alt-tags on all images to improve the visibility of your site in search results. Finally, don’t forget to employ backlinks from other websites—this will help build trust with search engines and demonstrate authority in your industry.
2. Unappealing Design
When customers are looking to purchase something online, they want a site that is easy to navigate and visually appealing. If your eCommerce store has an unappealing design or doesn’t offer a great user experience, this can lead to visitors leaving without making a purchase. To make sure you’re providing the best possible experience for customers, take some time to review the layout of your website. Ensure that all pages are properly organized and that all product information is displayed clearly. Additionally, pay attention to the overall aesthetic of your site—make sure it reflects your brand in an accurate way that resonates with potential customers.
3. Lack of Visibility on Social Media Platforms
Social media has become an increasingly important way for brands to reach potential customers and build relationships with existing ones. If your eCommerce store isn’t on any social media platforms, you’re likely missing out on a lot of potential traffic. It can be helpful to create accounts on the major networks (Facebook, Instagram, Twitter, etc.), as this will allow you to share content that is specific to your brand and products. A top social media marketing agency mentions that actively engaging with followers will give your brand more exposure and help to build customer loyalty over time.
4. Not Targeting the Right Audience
If you’re not targeting the right audience for your eCommerce business, it can be difficult to get traffic to your website. To ensure that you are reaching the most relevant customers, you’ll want to thoroughly research the needs of your target market and tailor your product offerings accordingly. Additionally, you can use targeted advertising on social media platforms or search engines to reach potential customers who are likely interested in what you have to offer.
5. Not Mobile-Friendly or Slow Website Load Speed
Today’s customers expect websites and online stores to be optimized for mobile devices, as most of them use their phones and tablets when shopping online. If your site isn’t mobile-friendly or takes too long to load, this could significantly reduce the amount of traffic it receives. To ensure that all visitors have a great experience regardless of device, make sure to test out how your website looks and functions on different devices. Additionally, you can use tools like Google’s PageSpeed Insights to test the speed of your website and find ways to improve it.
6. Poor Product Photography
Product photos are often one of the most important factors in convincing customers to make a purchase from an eCommerce store. If your product photos are blurry or unprofessional, this could be an indication that customers don’t trust your store enough to put their money into it. To ensure that potential buyers have all the information they need about products before making a purchase, take some time to review and improve the quality of your product photography. This could mean hiring a professional photographer or investing in better equipment for taking pictures yourself.
7. Not Utilizing SEO Strategies
Search engine optimization (SEO) is a great way to increase the amount of organic traffic your eCommerce store receives. If you aren’t actively optimizing for key terms in your industry, this could be one of the reasons why you’re not receiving any traffic. To ensure that search engines can find and display your website, make sure to include relevant keywords in all product descriptions and titles. Additionally, create content related to your products or industry on a regular basis—this will help you rank higher in search results over time. Finally, don’t forget to employ backlinks from other websites—this will help build trust with search engines and demonstrate authority in your industry.
These 7 reasons are just a few of the many reasons why your eCommerce store may not be getting any traffic. From building a mobile-friendly website to optimizing for SEO, there are several steps that you can take to ensure that your store is visible and appealing to potential customers. With a little bit of effort, you should start to see more traffic coming in—but don’t forget to continually monitor and update your strategies as the digital landscape changes over time. Good luck!