The last decade has seen a sharp rise in online retail among Pakistani women. With so much choice now available for shoppers who would rather shop online than go to a physical outlet, it’s easy to ascertain why these trends are quickly and rapidly changing. A quick glance at the Pakistani population shows that 30million+ people have a presence online, a significant number of which is women. Add to that the last two years of the Covid-19 pandemic that has led us to be confined to our homes, and it’s made even more obvious how quickly online shoppers have adapted to making all their purchases online. Pakistani women in particular have contributed to online shopping trends in the last few years, owing to the fact that beauty, skin-care and fashion brands have worked hard to be accessible online. A lot of famous, and highly credible beauty brands in the Pakistani market are only available online, and several top Pakistani brands have chosen to cater to the demand for a more diverse range of top quality fashion and beauty products to be made available online.
Although research suggests that online shopping for Pakistani women is dependent on a lot of psychological factors, such as privacy concerns, trust, credibility of the brand, etc., it is also true that women are relying on the variety of brands available online that they have access to, rather than having to travel to shop for their needs. In the fashion category particularly, it is much easier to gauge the range of choices available to women online than it would be at a physical outlet. It might also be easier to compare prices, colors, quality and benefits attached with the brand when one is shopping online.
One such brand that gives Pakistani women a range of choices in terms of fabric, clothing type, style, designs and more, is Sanaulla. Having been around for a long time, Sanaulla offers credibility and prestige to everyone shopping from it, along with a long list of benefits and features on its website. Users can browse through various categories, can shop for menswear and children’s clothing, can shop for bridal attire, wedding outfits, ready-to-wear clothing and more. The website clearly identifies the fact that it offers free shipping wherever the user might be shopping from, shows the discount percentage on each outfit, and lets users interact with other features easily. The interface is also easy to navigate, and lets users read reviews and see ratings of their own purchases, helping the shoppers arrive at a decision easily.
Several online retailers targeted towards women, from well-established brands like Khaadi to Generation, and newer entries like Kastoor and Ego, ensure that users can access a range of benefits when they shop from their brands. Sanaulla offers discounts along with great cashbacks when one shops from it through Savyour, Pakistan’s first and only cashback app. Whether its seasonal changes that prompt the need to refresh one’s wardrobe, or if it’s wedding season, users can place their orders through Savyour on Sanaulla and earn cashback in their Savyour wallet once their order has been completed.