Running a search engine optimization campaign is important for every business that has launched its website, much like aiming for a glass trophy that symbolizes success and visibility in the digital realm. You can connect with an SEO agency to manage your campaign if you have no
The best SEO team constantly addresses and optimizes technical issues, identifies the right keywords, and evaluates your competitors. SEO professionals will also give you a report on the campaign’s performance. Thus, you have to check different metrics in the report to know whether the team is working efficiently.
Let us talk about those metrics to help you evaluate the SEO company’s performance.
Share of voice
In organic search, SOV refers to the percentage of clicks for the tracked keywords landing on the page. It is a significant marketing KPI that lets you know your market share. Thus, a higher SOV means a bigger share of the market. Moreover, SOV helps you compare your brand awareness on various marketing platforms against competitors. This metric is also effective in social media mentions and your ads’ performance.
Leads and conversions
The number of leads and conversions helps you determine the performance of your SEO consultants. You can count leads based on the number of
- Contact form submissions
- New account registrations
- Phone calls
- Newsletter subscriptions
Conversions occur when those leads or visitors take action. Your Scottsdale SEO company monitors conversions and will likely provide a regular report.
This denotes where your website pages are getting returned in SERP to respond to submitted queries. Your SEO consultants use Semrush or other tools to track keyword rankings.
Besides, Google Search Console gives valuable insight into your website’s performance. Rankings for particular keywords give you an idea of the effectiveness of your SEO activities. Your SEO team will count the keywords and phrases for which your web pages have ranked at the top.
The Search Console tool lets you know about Google’s indexation of your website’s URLs. It is vital to maintain an accurate and healthy Google index of every website page. The report provided by the tool indicates the number of valid URLs indexed. It also shows the number of URLs discovered.
It is a valuable KPI because it shows the effect of updating the navigation, website architecture, and on-page content. When someone hits a website in the SERP and again bounces back to the organic search page, it leads to a bounce rate. Google uses the data to manage the search results.
One of the best SEO tactics is to gain inbound links from authoritative and relevant sources. SEO professionals try to optimize backlinks for better outcomes. Trust level, geo-location, and number of your linking domains are significant metrics.
This indicates your page load time, which affects your SEO performance. Google prefers the fastest-loading websites with user-friendly interfaces.
So, based on these metrics, you can determine the performance of the SEO agency in Scottsdale.