Google advertisements are helping businesses grow faster than ever. Small businesses are utilizing Google ads more because it is pocket friendly for them as compared to traditional advertising. On the other hand, SEO strategies are also playing a vital role in promotion for small businesses.
Both of these tactics are really important if you are in an online business or switching your offline business into an online marketplace. But how both of these strategies or marketing campaigns help you grow your business? Let us explain everything to you so that you can utilize these two ways of marketing for better results.
Which Is More Important: Google Ads Or SEO?
Before using these two marketing campaigns, online businesses and marketers ask which is more important? What do you think that Google Ads will work better for you or you need an SEO strategy for your business? Well, the answer to this question is that you need both of these marketing campaigns.
Using Google Ads for quick conversions and SEO packages for the long term is the key to online business success. Many marketing companies are using the same tactics to give benefit to their clients.
Benefits Of Google Ads
Now let’s talk about the benefits that Google Ads will give you. Following are some of the major benefits that your website will get running Google Ads.
#1. Quick Results
You will start getting results from your Google Ad campaigns as soon as you start a campaign. There are no delays in results as ads start running within a few minutes after the approval. And after running them for a short time you will get all the results in front of you.
#2. Brand Awareness
Creating brand awareness with Google ads is very easy. Your brand will be in front of the right people, those who are already searching for brands like you. So it will be a very effective and easy way to create brand awareness.
#3. No Experience Required
You don’t need much experience to start running Google ads. This is the primary difference between SEO and Google Ads. Because in SEO you need more experience to do everything on your own. Without experience, you cannot run an SEO campaign on your own.
#4. Direct In Email Promotion
Ad placement is very easy and comfortable when we talk about Google Ads. You will find that Google ads can help you reach out to the email inbox of your leads. You will be promoting your business directly in the email.
#5. High Conversions
Google ads provide high conversions if you are targeting transactional keywords. You don’t have to wait for more conversions and sales.
#6. More Control On Marketing
You will have more control over your Google marketing campaign as compared to SEO. You can control everything precisely in Google Adword campaigns.
Benefits Of SEO Strategies
Following are some benefits that search engine optimization campaigns will provide to you.
#1. Long Term Benefit
SEO is well known for long term benefit. You will get traffic even after you have stopped your SEO campaign. Because it is completely organic marketing.
#2. Brand Authenticity
Organic marketing has more authenticity as compared to paid marketing. Your brand will emerge as an authentic brand in front of your audience.
#3. Organic & Long Lasting Traffic
Having completely organic traffic is really a good thing. Organic traffic stays in touch with brands for a long time period as compared to the paid traffic. Paid traffic stays in touch for a short period only.
#4. Highly Engaged Audience
Organic traffic always has more engagement. Paid traffic is not that engaging and after a few clicks on your website, it returns back. But when it comes to organic traffic, it has a high engagement rate. However organic traffic has a low conversion rate as compared to paid traffic.
#5. Cost-Effective Marketing
SEO seems to be more expensive than Google Ads, but it is cost-effective marketing if we see it closely. SEO campaigns give results that last for months and even years sometimes. But paid campaigns show results only till the end of the campaign. So paying one time for SEO will give you benefits for months. That is why it is known as cost-effective marketing.
#6. Improves User Experience
The goal of SEO is not only to bring traffic to your website. There are much more things included like user experience, mobile optimization, etc. All these things bring quality to your service. Your website becomes more responsive and convenient for visitors. SEO services overall improve your business.
You can see that both of these marketing techniques are useful and provide many benefits. The best thing is to use a mixture of both of these techniques. Using SEO strategies will improve your business for the long term. While Google Ads can be utilized for quick conversions. Using a mixture of both of these tactics will help you get short and long term benefits.