How can Storytelling be a marketing strategy for entrepreneurship

If you’re a small business owner or an entrepreneur, you are likely looking for unique and creative ways to market your business. This is only logical as you don’t have 1 million dollars for your marketing budget, instead, you gotta be different and attract your niche segment to you.

So how do you do that?

Aleph Website has prepared yet another mesmerizing article describing exactly how to use storytelling in marketing, both on your website and off site.

You can read the full article here: WHAT IS Storytelling in Marketing REALLY?

Defining Storytelling

Storytelling is an effective and creative way of disseminating mental images from one person to another, in a powerful, emotionally charged fashion, that makes the content memorable on longer instances.

Narrative Advertisement

Instead of a normal Ad talking about the benefits of a product, or how the product solves problems, Narrative Ads are taking a different avenue.

Narrative Ads show a story of a hero (one similar to the customer) and give them an opportunity to EXPERIENCE what they want and FEEL is important to them. This story is short but emotionally charged, powerful and relevant to the target audience as it resonates with DESIRES and WANTS.

Finally, the Narrative Ad finalizes the story by a small branding moment – nothing in-the-face, more subtle and suggestive.

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How does the Customer react to Narrative Ads

Customers LOVE Narrative Ads. Simply because they find meaning-over-brand to be the right approach to get their attentions.

Naturally, these Ads are shared over social media, talked about on blogs, journals, and podcasts. This is all re-marketing and re-establishing the authority of this brand.

Here are some benefits that are related directly to sales:

Customer understand the brand easily and relates quickly
Customer memorizes the brand and the value obtained from its products
Customer relates from personal experiences and affiliates with brand

How Aleph Website builds websites using Storytelling marketing

Aleph Website develops creative and unique websites. They implement storytelling as part of their marketing efforts to define the brand and web design basics.