Not only Instagram can be a very highly targeted, visual marketing channel for your brand, it can also be a huge opportunity to build loyal audiences that will grow with your business. In fact, more than 500 million Instagram and IGTV users use the app every day, which make it one of the most engaged audiences around. But as in any social network, there are right, wrong, and clever ways to use your profile.
In this post, we’ll show you how you can most effectively use Instagram to increase your engagement scores and build a huge following over time – one that is characterized by real and enthusiastic fans rather than fake accounts.
How do you get more followers on Instagram?
1. Use the right hashtags
Your goal on Instagram is to reach out to your current audience on a regular basis while increasing your number of real followers. Posting new, interesting, and engaging photos meet the first requirement. However, in order to grow, tagging your photos and videos with hashtags will be extremely important. Using hashtags makes it easy for people searching for those specific terms to find your photos.
So which hashtags should you use? Just like with Twitter and other social media platforms, users on Instagram use certain hashtags in front of others. So, if you use popular Instagram hashtags in your posts, the chances are that you will reach new subscribers and be discovered.
2. Use the right filters on Instagram
Hashtags aren’t the only thing to watch out for. The Instagram community is more responsive to certain photo filters than others. Using these preferred filters can have an impact on your engagement accordingly.
3. Post on Instagram at the right time
On the other side from adding the appropriate hashtags and using the best filters, you should also consider the upload timing of your posts on instagram. A more focused approach is to analyze what has worked for you in the past and what has not. If you visit the optimization section of IconSquare, you can get a detailed analysis of your posting history compared to your engagement. This report will also highlight the best times of day and days of the week to post. The dark circles indicate when you usually post. The light gray circles indicate when your community has interacted with your content. The largest light gray circles represent the best times for your posts.
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5. Interact with your target audience and the followers of your competition
One of the best ways to find and attract more followers on Instagram is by tracking down your closest competitors’ Instagram accounts and engaging with their audiences. These people have already shown some interest in the products you sell because they are following your competitor’s account. How can you effectively win your target group and the followers of your competition? The best way is through interacting with them. There are different ways to get in contact with Instagram users. The following applies the more work you put in, the more followers and repeated engagement you will generate.
Some types of engagement on Instagram are given below;
- Follow other accounts
- Give a like to a photo
- Comment on a photo
I ran an informal test on my business account to see how my competition’s followers reacted to my marketing activities. In doing so, I targeted the followers of a local competitor in my area. I knew that many of his followers were from the region. So I added my city to my profile in order to create a greater feeling of familiarity between my brand and the users I address. I started by simply following 100 followers from my competition. I later followed 100 more, but also took the time to like one of their pictures. Eventually, I followed a third group of 100 people. Here I left a like and commented on a photo.
