Digital effects will never replace the physical touch and feel objects. But through clever use of AR, creating marketing campaigns, highlighting key elements, increasing consumer interest, and providing consumers with more background information, according to statistics, consumers it is more and more possible to buy online. When the cost is reduced, AR will be widely used in future brand marketing.
Like all social platforms, Snapchat has seen a significant increase in user usage under the COVID-19 lockdown, but more specifically, Snapchat’s AR usage has seen a considerable jump. According to Snapchat data, on average, more than 75% of users use its various AR tools every day. And this number is still increasing in August because people are looking for other ways to interact with the outside world, even virtual. If you want to boost brand awareness with Snapchat AR lenses, then Catchar is perfect for you.
Catchar is a great platform where users can select and buy dozens of Augmented Reality solutions for their businesses and brands. Founded early in 2018 by Dan Zaitsev and Dmytro Zolotar, Catchar helps businesses by matching them with professional AR developers and studios. Showcase of ready-to-go Snapchat, Instagram, iOS and Android Augmented Reality apps and lenses help to integrate new solutions instantly. Thousands of AR studios and companies joined Catchar to share their products and sell them to potential customers through the marketplace module. Asset store helps to buy templates, scripts and other assets.
Snap pointed out that today, in its 218 million daily active user community, on average, more than 75% of users use Augmented Reality content every day and have produced more than 735,000 shots, of which the top shots can achieve billions of views. All of this is done using Snap’s previous Lens Studio tools. The company will continue to support the development of complex Augmented Reality content while providing a more straightforward and more accessible tool in Lens Web Builder.
Important ideas for brand awareness:
Now that the era of selling good products is over, it is essential to make customers feel the value of their products. Many companies are looking to strengthen their branding activities to break away from price competition and create stable sales. You can boost your brand awareness with Snapchat Augmented Reality Lenses.
Can Augmented Reality Lenses be an option for your brand awareness?
To provide more perspective, Snapchat also offers two tips on creating a more effective and engaging AR experience, some of which are relatively obvious but may help frame your potential Augmented Reality methods.
1. Create an experience that can entertain, educate, or inspire:
A prevalent content strategy suggestion. You need to create compelling content, so it must entertain, educate, or inspire users somehow; otherwise, it will be unremarkable.
In AR experience, the change here is that you need to consider what your Augmented Reality experience can add to the user’s perspective and novelty. Maximizing your potential in this ability may be difficult for DIY tools like Lens Web Builder because it uses pre-existing templates. However, by considering the experience and how AR can expand your activity information delivery, rather than just supplementing it, you may be able to create more immersive, virtual tools and bring some different things. These things are only Augmented Reality can provide.
2. Promote new product trials by bringing your products to Snapchatters:
It may be the most exciting consideration for Augmented Reality. As AR capabilities continue to expand, we are reaching a point where people can use these tools to understand better the products they are interested in without having to go to a physical store. Get a better understanding of the products they are interested in. And now, this is an important consideration.
3. Give Snapchats users the ability to express emotions:
“At present, Augmented Reality Lenses, which gives Snapchat users a full range of emotional communication capabilities, resonates more than ever before, because it allows our community to easily share suggestions and send love and love to close friends around the world. Support.”
It may be especially true in the current environment, but it is worth considering at any time. Establishing emotional connections is the key to resonating content. Regarding how Augmented Reality tools can achieve this, using AR’s more immersive experience to broaden the brand. Another way of information transfer.