You can only become an influencer if you are good at content creation. Creating content is an art. You should know when and what, and how to post. Study your target audience and their needs and preferences. What kind of content they would want to see and engage more interactions with them?. Choose Indian short video apps if your customer base is in India.
Influencers give their knowledge in their fields of expertise. They create and make informational content for the audience of their product niche. Irrespective of what their target audience is, there is some set of skills that influencers should master. To create a loyal customer base, you need to have a solid foundation and some skills.
Today in India, we have many successful and celebrated young influencers. Who knows exactly how to hit it right with their audiences?. Barkha Singh is an influencer whose game is right to the point and who is currently riding high on success.
With over 2.8 million followers on Instagram and 1 million subscribers on YouTube, Barkha Singh dons multiple hats that of an actor, content creator, influencer, and vlogger. She is a vibrant face of the Indian television industry and has graced big brand commercials like Cadbury and Coca-Cola. With those beautiful eyes that brim with innocence and that chirpy, cheerful personality, No wonder Barkha is leading and reigning the silver screen. She is also massive on social media platforms with a huge fan base.
Barkha Singh, the doe-eyed beauty, is a sociology graduate from St. Xavier’s, Mumbai, and holds a Master’s degree in Sociology. Apart from her exceptional education excellence, she has more to her plate. A well-known VJ for MTV India, she also worked in a television series on MTV as Gia Sen for the show Girls on Top. But Mujhse Dosti Karoge has been our guilty pleasure. Barkha has been part of the movie as young Kareena Kapoor. In the movie her carefree attitude and style reflect in many of her Instagram posts.
Barkha says she always loved performing and not just acting. She said it all started at school with random gigs that she performed as her parents were adamant about her education. After college, though she had a corporate job through campus placements, she chose a television show and moved to youth space, digital platforms, and OTT. During these transitions, she kept doing what she enjoyed on social media, creating lifestyle and travel content. She has worked hard to fit in all these shoes; whether creating content or being an influencer, a host, a VJ, or an actor, It’s all being conscious choices and a lot of hard work.
Barkha says that all that she achieved and what she did had no planning involved. She was on a permanent “let’s wing it” frame of mind. Barkha said she trusts her instincts and puts all her energy into things she badly wants. Barkha mentioned she never planned any of it. She just believed in herself and the universe.
Referring to her social media content, she said most of her work and concepts that you see are self-created, and she is a one-person army. Her concepts are mostly conceptualized, created by herself, and executed by selected like-minded people. Barkha believes that more heads are needed to maintain the integrity and simplicity of the project.
Barkha’s Instagram handle is very lively and full of fashion. She is a believer in the phrase YOLO and believes that beauty and fashion are subjective, making everyone unique. Barkha is quite active on Hipi and creates some quality content exclusively for her viewers on Hipi. Barkha knows how to keep up with the trend to entertain her audience. She believes that there is no need to bind oneself in terms and trends. These spaces are fast-paced and change very quickly. To be in the game, you always have to stay updated. Talking of her style, she says it depends completely on her mood. She says she ranges from Pjs and flip-flops to heels and a dress all day, depending on her mood.
Talking about the different social media platforms Barkha is upon, Instagram is one where she has the highest number of followers. According to her, it’s a great medium platform to be upon and make a statement and connect closely with fans without the invasion of privacy. Her social media platform is filled with lifestyle, fashion, and travel inspiration.
The audience loves and adores Barkha Singh as she keeps it real on her social media and other short video apps. She believes in keeping it real and closest to who you are. She once mentioned in her YouTube channel and TedX talk that you are the change you want to see. When you have a mask or some pretense, you will not be able to keep it on consistently, and people will see through it. Let people fall in love with you, so it’s important to be authentic in everything you do.
Social media is a virtual marketing platform that requires hard work and dedication. You will be responsible for how the brand executes and performs across different forums as an influencer and marketer. The short video market is increasingly gaining popularity in India and has been booming since the lockdown. Indian short video apps like Hipi are trending and have no boundaries to bring your creative self out.
