When you are running your own business, you are constantly focused on growth for your organization. To get the growth you want, you need to develop a strong marketing plan. Without getting the word out about your company, how can you expect to draw in a loyal consumer base? Especially in different fields with healthy amounts of competition, you need to do whatever it takes to stand out in a positive way. The right marketing tools can help take your business to the next level.
In the digital era, there are so many platforms and ways you can reach out to your target audience through marketing. From social media campaigns to email templates or visuals online to actual conversations with representatives, you are reaching out to customers on so many different fronts. However, it’s important to stay streamlined and connected across all these platforms. This is known as marketing orchestration. Rather than reaching out through single channels, you are using many different platforms and options to make a lasting impression. This is a great tactic, but you need to use strategy and engagement to do it right. Here are just five tools within marketing orchestration that you can use to take your business to the next level.
1. Engage your customers so they can save money.
You live in a world where people are constantly wondering what’s in it for them. A customer may want to follow you on social media or purchase your product, but they want to know what extras they can get by doing so. As you’re developing your products or marketing plan, think about how you can save people money and draw them in.
The insurance industry is a great example of this. With so many insurance companies to chose from, there are plenty of different ways they each try to offer you discounts or a personalized rate. For instance, Snapshot Progressive offers a snapshot program to save you money if you have good driving habits. This is another app and device that you are convincing customers to utilize. It’s a win-win because you are getting them to rely on your product while saving money. Snapshot is an excellent example of a marketing strategy that draws people in to buy Progressive Insurance and feel like they’re saving money.
2. Create branded, streamlined presentations.
Presentations are a huge piece of getting people to choose your product. Whether you’re presenting to vendors or customers directly, you want to have excellent presentation skills—from speaking in public to your PowerPoint design. Hire presentation designers that can come up with a great visual that is branded with your other web design elements. A great presentation is a piece of your marketing puzzle and should feel like all other posts and content you put out on the internet. Rely on professional designers to help you make a great impression and be more than just a good presenter.
3. Have a detailed calendar for your marketing posts.
Trying to track all your marketing content can be a difficult task. While managing marketing orchestrations, it helps to have a detailed calendar of posts and content information. This way the whole team can stay informed about what marketing material is being posted when and the impact that makes.
4. Integrate your contact centers.
Marketing orchestration is all about creating a streamlined process for customers buying your products. This involves your contact center because that is primarily how clients interact with you. Integrate your call center so that driving data is visual across phone calls, emails, texts, and more.
5. Communicate well with your team.
Communicating with your customers is important, but strong communication with your team is just as vital. With many content-creators posting at the same time, you need to be sure everything is within the brand identity and productive for your company. This starts with effective channels of communication between your marketing experts and your whole team so that everyone is doing a great job.
