Being human, all of us have been surrounded by stories for hundreds of years. From canvas paintings and oral tradition to newspapers, television, and the internet, storytelling methods have been evolving. It is a part of human nature that we feel inclined and gravitated to stories, which gives all the good reasons to brands to incorporate brand storytelling in their marketing strategies.
A brand story is a combination of numerous elements – your business identity, your preferences, your goals, and much more. Simply put, it refers to your brand narrative that includes facts and feelings cultivated by the company based on the factors that can largely influence it. Some of these factors include product, price, values, history, quality, strengths, etc.
Brand storytelling is a surefire method to cut through the noise and set the brand apart in the overcrowded business landscape. It is an excellent way to influence your investors, customers, and clients. Instead of emphasizing the actions that might have occurred, focus on your feelings as the company’s owner. What were those obstacles that impeded your path of success? How did you beat the odds? What was the driving force behind your brand’s achievement? That way, you can evoke the emotional feelings and investment of your customers.
Below is the list of reasons why brands should make storytelling a part of their marketing campaign and reap the benefits through it:
1. Establishes Credibility
Since every brand seeks the audience’s attention, it is best to develop a strong content marketing strategy. If you wish to showcase unique infographics and engaging content through flipbooks or ebooks, Designrr has got you covered. The more powerful your stories are, the more credible your brand will appear in the audience’s eyes.
However, as frustrating as it sounds, your brand does not have complete control over the story. The first half of it focuses on what you convey, and the other part revolves around what the audience fathoms from the story. Hence, you need to promote your narrative of the story carefully and effectively. Else, the audience will perceive the whole story wrong or perhaps disregard the entire brand story.
2. Elevates Your Brand In The Market
Since your brand and the rivals may have identical product features, specifications, and similar price values; therefore, people might develop similar perceptions for both. While it is true that the competition is getting fierce day by day, your brand needs to step things up to distinguish itself. Try looking for ways that can make you stand out from your competitors and attain a dominant position in the market.
Sharing unique points in your brand story increases the possibility of prospective customers choosing you over others. You can either discuss your company’s mission to showcase the brand’s uniqueness or share points that distinguish your products or brands from your competitors. For instance, if you and your competitors manufacture the same product, for instance, makeup products. Your brand story must highlight that your brand uses natural ingredients to manufacture these products to keep them non-toxic for users. The best thing about sharing your unique story is that no one can steal or copy it from you.
3. Generates More Sales
Customers usually purchase products and services from brands they find credible and trustworthy. Therefore, what could be the better way to gain customer’s trust than telling the true brand stories?
Since storytelling helps build a solid emotional relationship and increases conversions. Therefore, reach out to your loyal customers and request them to create a video in their own words to make an emotional impact. You can ask them to share how your product or service has helped them resolve their problems. Or you can create your own brand story to inspire and motivate target users to buy from your brand. Through these honest customer reviews and testimonials, your brand can boost sales.
4. Develops An Emotional Connection With Customers
For any company, its customers are a significant asset. With a brand story, you attract customers on a more personal level. However, to gain the trust of prospects and build a unique tier with customers, your brand story should stimulate emotions. Make sure to come up with a heartfelt, authentic, and plausible story. People might not relate to your brand stories; still, they can empathize with you.
Remember, you can’t originate something from a world of nothingness. Your brand story should reflect what is essentially true about the company.
5. Builds A Large-Following Base
Remember, you don’t have to sell your products or services in a brand story. Instead, create a story that helps you connect with prospects deeper, and your customers recognize your brand as experienced. Identify your brand vision and convert it into a compelling story rather than following a run-off-the-mill selling method.
Brainstorm and creatively map out the story. Think about ideas that you want to share with your audience other than selling products. Make sure to add points that share a higher purpose of your brand, such as improving the lives of the vulnerable population, promoting a positive social change, etc. The next step is to share your brand story on popular social media platforms such as Facebook or Instagram. It will help you turn your prospects into loyal customers since your consumers might relate to your brand’s purpose or can support your social cause. Moreover, these customers will get inspired, follow your brand, and advocate for your brand.
Final Words
As the business market keeps on evolving, perspicacious customers are not buying just from any brand. Instead, they are opting for the ones with whom they share a strong connection. A brand story is a critical marketing way to develop a bond with your prospective customers without the need for actual selling. The intriguing element of a story isn’t about what happened. It is more about the experience. Hence, create a unique brand story to reap its benefits.
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