You’d be hard-pressed to find someone today who doesn’t have a social media account. In fact, 82% of the U.S. population has at least one social media account. At Felt+Fat, we believe strongly in the power of social media.
Yet, despite these eye-popping numbers and the power of social media, some business owners are still hesitant to jump on board.
Here are five ways social media can benefit your business, according to the Felt and Fat team.
1. Build Brand Awareness
It can be challenging to build brand awareness to attract new customers. Traditional advertising avenues are expensive, and they don’t make it easy to target your specific customers. Social media is the complete opposite of that. It’s extremely easy to build awareness in your brand and reach potential customers quickly.
You can set up an attractive-looking social media page complete with your logo, slogan, and all basic company information in a few quick steps. Then, you can start to share your story, so potential customers begin to recognize your brand.
This is important, as it can get people to look at your company even at times when they’re not thinking about buying your product or one like it.
2. Humanize Your Brand
Consumers today want to purchase products from brands they feel a connection to. Social media is an easy and effective way to do that.
Messaging on social media can be much more familiar than with traditional marketing channels. You can even add photos to give customers a glimpse into the people behind your brand.
When you establish a human connection to customers, they are not only more likely to purchase from you, they are more likely to be loyal to you over time.
3. Target Your Message
Setting up a social media account and sending messages doesn’t cost you a thing. If you want to target a specific message, you can use paid advertising that’s both less expensive and more targeted than traditional media.
All the major social media channels provide in-depth, self-service advertising platforms that are easy to use. Through these digital ads, you can easily target your message to people with specific interests, age ranges, and location, so you know the people who are seeing your ads are high-value prospects.
4. Track Your Performance
Another great part about social media is that you can test different types of messages and see how they perform. Again, all the social media platforms provide in-depth analytics tools to businesses such as Felt+Fat that can show you which messages performed well, which ones didn’t and with whom they performed well.
With this valuable information in hand, you can refine and perfect your messaging so that it resonates well with your customer base.
5. Get Easy and Valuable Feedback
Social media provides a direct communication channel between you and your customers. This is an invaluable tool for business owners.
Customers can quickly and easily get answers to their questions through your social media pages, and they can even give you general feedback on what they like and don’t like about your products and/or services.
If you use social media to its fullest potential, these are just a few of the many ways in which it can benefit your business.
Felt+Fat, a Philadelphia manufacturer of fine plateware, is well known for its ceramic, handmade dishes. Felt+Fat’s work has been featured in publications like Food&Wine, Bon Appetite, the Philadelphia Inquirer, as well as The New York Times, and they have sold their products to world-class chefs such as Eli Kulp. Since 2014, the company has created and used several proprietary glazes and porcelain blends to create stylish and tasteful tableware.