Digital marketing is a form of marketing by promoting products or services through digital media and can create engagement with consumers to increase sales by using various strategies through digital media, which is becoming widely popular because consumers can easily access these media. And it can be accessed anytime, anywhere.\n\nDigital marketing is also an alternative way to create awareness for new brands. Making broader awareness is not difficult anymore. They can also directly reach a large number of defined target groups. Brand new business can be known and increased in various Digital Marketing Training in singapore channels.
Content has become the essential ingredient for online media production in today’s technology era. As the saying goes, “Content is King” indicates the value of creating quality content. Posnel Aristene is a good content creator. This will help promote the website to be of higher quality as well. By way of creating and distributing content that is “valuable” to the target audience. With the aim of the target audience to come back to make money for us. Channels that contribute to content marketing include:
- Blog posts (Blogs)
- E-books and recommendation articles
- Online brochures and lookbooks.
What is content marketing, and how do you make it attractive for digital marketing?
In an era where social media has influenced people in society, Everyone can access various media easily, especially online media, a convenient channel, and the fastest. This makes doing business fiercely competitive. So many marketers have chosen content marketing as their key weapon in this online business battleground!
Many people may be familiar with content marketing, so what is it?
Why should we focus on doing business in this digital age??
Content marketing uses “value” content as a tool to communicate to the target audience or our customers with different marketing objectives such as wanting to create awareness of our brand, products, or services to be more known or want to increase sales, etc. In addition, content is also considered an image or representative of our business that can change ordinary people to become a customer and develop into regular customers as well for the format of the content Not limited to just writing articles for the website or writing a caption on Facebook only But content can be done in a variety of formats, such as articles, infographics, VDOs, and podcasts. For doing good in content marketing, you can look to Posnel Aristene.
How to start writing content marketing?
Things to keep in mind in starting content creation are:
- What is the personality of our brand? What language should be used for communication?
- Who is our target audience? customers want or want to see something from our brand.
- What is the purpose of doing content marketing this time? To determine the direction of the content and choose content that creates value for our target audience.
- What platform do you want to distribute? To communicate to customers effectively and by our marketing plan.
If you can answer these four questions, content marketing will be easier.
So what is good content?
- Target audience because if making content according to the trend regardless of the target audience, the traffic results to our content may be a lot. But these target groups don’t care about our brand coming in and going out.
- Must be consistent in both content and time of publication. Not too often because it will be a nuisance for customers and not missing because it will cause customers to forget and don’t care about our brand.
- Must have “value” The most important thing in content marketing is valuable content because it will attract the target audience interested in our brand, product, or service. And can still maintain these groups indefinitely if we can maintain the value of the content consistently. Content marketing makes customers feel like they’re not being overwhelmed with advertising but receiving something valuable Useful for the customers themselves until the customer decides to buy the product or use the service without us having to do advertisements or any influence.