What are the main business trends in 2022? We will go through the important aspects of the emerging trends in this post.
Invest in social media marketing
New entrepreneurs should know that social media marketing plays a big role in the success of the 2022 business landscape. Keep in mind that YouTube, Facebook and TikTok are the biggest trends right now. Even Instagram is trying to implement short-video reels to keep up with the competition. Video marketing works like a charm, that’s why big networks are trying to implement video options for the advertisers. First of all, buy instant YouTube subscribers from the trusted company so you are eligible in the eyes of the potential buyers. Then go for the advertising products and cross-promote on every possible platform to show big influence on buyers.
Financial management
Democratized money management enables consumers to increase financial literacy and security. More than half of the world’s consumers believe that in the next five years they will feel more confident financially.
The pandemic has caused labor market instability and jeopardized financial security. Uncertainty, instability and blockage have forced some consumers to spend less and save more. Consumers turned to apps to make smart money. Those with discretionary incomes have become fans of finance, increasing financial literacy and finding alternative sources of income, such as investing in the stock market and turning hobbies into business. In 2019, 15% of household disposable income was saved worldwide, compared to 17% in 2020. During the same period, global consumer spending fell by 4%. This increase in savings and time at home, along with lower costs, has encouraged consumers to improve their financial situation. Many companies have expanded in countries like Hong Kong where there are fewer taxes, and you can do that with the help of Hong Kong company formation services.
Consumer-focused, easy-to-learn, educational, and simple money management programs will benefit this era of financial democratization. These businesses will strengthen customer loyalty at a time when confidence in financial institutions is declining. Retailers and brands should work with financial services corporations to facilitate alternative forms of payment, such as cryptocurrencies or buy now – pay later.
New life
Consumers focus on personal growth and well-being, making drastic changes in their lives that reflect their values, passions and goals. The pandemic encouraged consumers to reconsider and refresh their priorities, which led to drastic personal changes and a collective reset of values, lifestyles and goals. Businesses need to bring innovative products, services and experiences that meet this generational moment, combined with marketing that recognizes and embraces shocks.
Crises can force people to analyze and change their values. Last year, consumers took an inventory of their lives and are now actively trying to chart a new path forward. In 2015, only 12% of consumers preferred time for themselves, which doubled to 24% in 2021. Consumers now value work-life balance more.
Metaverse
Last year, the physical and virtual worlds collided. Global sales of AR / VR headsets grew by 56% from 2017 to 2021, reaching $ 2.6 billion last year. Online socialization is now the best form of entertainment for many consumers, especially the younger generation, who spend more time playing games on mobile, desktop and AR / VR headsets. Consumers use these digital spaces not only for communication. This environment can stimulate e-commerce and sales of virtual products as access expands. In the Meta Universe, consumers will dress up their avatars to explore virtual worlds with other users from around the world. The prevalence of shared 3D virtual spaces will characterize the future of Internet reproduction.
Fashion brands and retailers use TikTok to crowdsource content and design, promote products and train partners on how to attract subscribers. In 2021, more than 30% of consumers bought goods or services after seeing an influencer post or a TikTok ad. Sports teams, players and artists use platforms such as YouTube and Twitch to host virtual concerts and live events, and companies want to meet these consumers on the platform. Brands buy billboards and product placement among other advertising spaces in these online environments. Virtual stores facilitate e-commerce sales and offer only digital products for purchase, including fixed tokens (NFT), for dressing and posting avatars. The main goal is to raise brand awareness among influential consumers who are the first to attract the platform. Companies that are starting to establish their presence now will be at the forefront as the virtual social environment and AR / VR develop.
