When selling perfumes that cater to the luxury market, it’s important to create consistency across all your marketing channels. If your brand doesn’t achieve consistency, all of your marketing plans won’t have brand recognition. Your product marketing plan needs to be reflected not only in the quality, design, and brand image of the perfume, but also in the perfume packaging box. Customizing luxury packaging boxes for perfume brands requires a series of strategic planning, packaging design and box materials, processes.
Strategic plan
When you are customizing product packaging boxes for luxury goods, it is important to implement a strategic execution plan. Adhere to a strict brand policy and build on it. Then gain an in-depth understanding of your target market. Such as: Where do you plan to sell your products? Where will your products be placed in the store? How do your competitors sell their products? In what way do you want to attract the attention of consumers? When it comes to retail store marketing, great product packaging is the key to product sales.
Packaging design
Consistency with the brand is required in the design of luxury perfume boxes, and the consistency creation of the packaging box with the brand can improve the trust of users. Second, make sure that the luxury packaging matches your product and that the product matches your marketing message. Whether it is the color of the box, the logo, or the design concept, it should always be based on the positioning of the brand.
Perfume Box material
Take perfume as an example, if you put high-end perfume in a beautiful glass bottle, but use very cheap materials to produce the outer packaging of the product. For consumers, this is not a box that a luxury product should have. This will not only reduce the sales volume of the product, but also reduce the overall brand image. Therefore, whether it is the quality of the perfume or the perfume packaging box, it is very important for the brand.
Packaging box process
There are many processes for packaging boxes, such as the common lamination process, bronzing process, embossing process and printing process. Adding packaging craftsmanship to luxury boxes will increase the overall artistic effect of the boxes. For example, LA MER uses printing, concave and embossing processes in its perfume packaging boxes, while SK-II uses printing, embossing and gilding in its perfume gift boxes.
The most important function of the box is to package the product. The luxury packaging box is not only a packaging function, but also needs to reflect the image and consistency of the brand. This makes the brand more recognizable. Therefore, when customizing perfume packaging boxes, it is necessary to formulate good strategic planning, packaging design and packaging box materials and processes.
