You probably know about 20% of businesses fail during their first 2 years. And the market is only becoming more competitive! If you want to be one of the winning brands, in the 21st century you need to be noticed online. But how?
SEO is a vital part of digital marketing. With SEO services Melbourne and other large cities’ small businesses manage to stay afloat. But it is a vast field. What should you spend your money on?
To understand this concept and what exactly your business requires, keep reading.
Why is SEO Important?
In short, you want people to notice your online shopfront. But your website won’t get much traction if Google and other search engines don’t think you’re worth the attention.
By using different SEO strategies, you’ll become more visible. The follow on is an increase in traffic and leads that you can turn into possible customers.
But it all starts with optimising your pages.
SEO Services—Different Types to Consider
There are different ways to optimise a page. Some are relevant to all websites, while a few are for specific niches. Understand the different concepts so you can tweak your own pages or have an in-depth discussion with your SEO service provider to ensure you’re getting the best possible assistance.
Put simply, on-page SEO strategies are about improving everything your visitors will find on the page:
- Your content
- Title tags
- Internal links between pages on the same website
- Navigating between pages
When improving, a considerable amount of time is given to upgrading the content itself. It consists of elements like text, headings, images and videos. No matter the content on your pages, it needs to be informative and of a good quality. For example, the text must follow proper grammar and punctuation rules. If not, search engines will pick up on it and could classify your page as less valuable than others.
Keywords also play an important role in on-page SEO. If your text and its headings don’t contain keywords relevant to your industry and the specific niche you’re trying to get ahead in, search engines won’t even consider you for SERPs (search engine results pages).
Using these keywords—enough times without stuffing the content so it sounds unnatural—tells a search engine which searches you’re relevant for. Because you’re using the same words or phrases people are typing into search bars, a search engine believes you have the answer to their question or you’re a vendor that aligns with their needs.
Make sense so far?
Sorry! It’s not exactly that easy!
Along with tweaking content and keywords you also need to consider elements like layout. People want fast and easy access to information and by using something like headings you can guide people to the right information. Making it easy to scroll and find what someone is looking for will prevent them from navigating away to someone’s else’s site.
On top of this, you need to cater for a dual readership path. Now you see why hiring professional SEO services is so helpful!
When fixing off-page SEO, a central goal is to have links from other sources—off page—linking back to your page. This can be:
- Links from social media posts.
- Guest blogging that contains a link to your website, to increase traffic.
- Other websites using your information as reference for their content, adding a link to your page. Search engines can see this as confirmation of the value of your content and rank you higher because of it. This shows the importance of posting quality information others would find helpful and reference-worthy. But note that not just any link will do. Ideally it must be relevant to your industry and from a respected website.
Here, once again, it’s best to use professionals. They can find high authority websites that are relevant to your niche and help obtain backlinks to your pages.
You guessed it! You may need experts for this as well!
When doing technical SEO you adjust matters that affect how Google views your pages as well as the experience of visitors. This can include:
- Improving the site’s mobile responsiveness
- Adjusting the page’s indexing, which helps Google index and crawl your site
- Ensuring pages load fast, such as making image files smaller
This is important for vendors whose primary audience is their local community. Using tools like Google My Business, you ensure your company is showcased should anyone search for your type of business near them.
This can include uploading photos, checking your company information is correct and asking clients to do online reviews.
Voice Search SEO
More and more people are using voice search, so search engines value websites that are already optimised for voice search. One method is creating content containing keywords and phrases that people are likely to speak—which could be different from what they use when typing a question in a search bar.
Someone using voice search is often in a rush with no time to type. Make sure your text provides quick answers. Listing answers in bullet point format, rather than a long sentence, is one example.
Here, your SEO expert will assist in improving aspects pertaining to the ecommerce niche. Changes will relate to reaching a specific audience more effectively, acquiring leads and ensuring you have more conversions.
21st Century Marketing—Are You On Par?
It’s interesting—but also complicated. For your own benefit it’s best to get some experts on the job.
The only question now—how well do you score in Google’s eyes?