Do you want to grow your website following? Spotify is one of the most popular music streaming services in the world, with over 140 million active users. Spotify has an ad platform that allows you to advertise directly on their service for a low cost-per-click. The Spotify marketing agency can also help you reach new customers and generate more revenue. In this blog post, we will discuss 5 reasons why advertising on Spotify is worth it.
Let’s take a look at these reasons.
140 Million Active Users Per Month
Spotify is the leading music streaming service with over 140 million active users each month. Spotify has a significant market share and can reach an audience of several different user groups. Spotify’s platform allows for easy promotion across devices such as desktop, tablet, smartphone Spotify has its own app that can be downloaded to mobile devices.
Spotify ads can be easily targeted according to listener demographics Spotify ads can target certain genres or moods Spotify advertising will increase awareness and brand loyalty. With the Spotify marketing agency, you can reach an audience of over 140 million active monthly listeners.
Incorporated Consumer Experience
Spotify has Spotify Radio, where listeners can sit back and have their music personalized for them. Spotify allows users to create an ad-hoc station similar to its radio feature but with the advertiser’s product or service in mind. The listener will see your brand message while getting a glimpse of what it would be like if they were using your product/service themselves.
Spotify Radio is a great way to get your product in front of potential customers while they are getting ready for the day, commuting to work or just relaxing with Spotify on in the background.
Spotify Uses Targeting Technology
A great benefit of advertising through Spotify is their ability to target users based on various criteria including age, location and gender among other things. With more than 100 million listeners Spotify has a huge user base that can be targeted very specifically. This means your ad dollars will go further while you reach your specific audience who may be interested in what you have to offer.
Don’t waste money marketing towards an uninterested audience when Spotify allows advertisers to hit only their desired market without spending extra time or money.
Revenue Is Converted Using Data
Spotify has a brilliant system in place to ensure that advertisers are converting on Spotify. Spotify helps you track the revenue of your advertising efforts with Spotify’s conversion tracking data, which is used by brands across industries and sectors to increase conversions.
Creative or Data Driven Campaigns
With Spotify Ads either being creative campaigns or data driven campaigns there’s no reason why any marketer should not get involved in Spotify advertising. Spotify ads are some of the most engaging and cost effective ad units out there. They give you full control over what creative assets to use, while also providing marketing data on how your campaign is performing including demographic information about who’s listening to your advertisements.
The Bottom Line
Spotify is an innovative music platform that helps artists and marketers connect with their target audience in new ways. Spotify provides a unique opportunity to reach your customers when they are most receptive, at the precise moment when they want to buy. You must go through the above mentioned reasons if you aren’t sure about starting advertising on Spotify.
