Whether you run a company website, a blog, or an eCommerce site, your website and its design can affect your brand outlook and overall brand performance. A poorly developed website can lead to a high bounce rate which is essentially the number of customers who leave your website as soon as they land on it. A high bounce rate can result in lost sales, audience, and viewership. Given below are five website design tips that you can look into in order to help your WordPress website’s performance:
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1. Choosing an ideal WordPress theme
A great benefit that WordPress websites have over PHP ones is that websites built on WordPress get access to a gallery of built-in website themes and designs. WordPress also differentiates and separates website content from its layout, and hence, changing your website’s layout would not require you to format your content from scratch. Depending on the nature of your website, you can choose a suitable theme from the range of options available. However, certain themes on WordPress that are available for free can slow down your web page due to poorly written code, and hence you should look for a theme that is optimized for speed and wordpress web design both.
2. Optimizing website content according to SEO rules
The content on your web pages plays an integral role in determining its speed and overall performance. For instance, while text loads quickly, images and videos take some time to load and hence can bring down your website speed. However, by using the right file format and image or video quality, you can ensure that the images and videos on your website don’t affect the loading speed. With respect to textual content, you should ensure that all content on your website is unique, well-written, and contains appropriate keywords that are relevant to your business or industry.
3. Using WordPress hosting
While almost all hosting servers support websites that are developed on WordPress, not all of them fully optimize them. However, by choosing WordPress hosting for your WordPress websites, you can ensure seamless hosting and optimization both. WordPress hosting configures its systems to load WordPress websites as quickly as possible and gives its clients the best technical support and resolution.
4. Using a Content Delivery Network
A Content Delivery Network or CDN allows you to host resource-intensive or heavy files that run separately from the rest of your web pages. Since certain images and videos can slow down your website, CDN can come as very handy in treating those resources as separate from your website, and hence their presence does not affect your download speed in any capacity whatsoever. CDN can support both images, videos, and any type of large files that you may require or can think of. CDN essentially has a network of servers that share the load of heavy files.
5. Reducing HTTP requests
When an individual opens your website, an HTTP request is initiated from their browser to your webserver to load the webpage. The number of requests generated depends on the number of components present on the web page and the greater the number of components, the higher would the requests be and the more time it would require for the page to load. Hence, you should consider decreasing the number of components on your web pages.
