Storytelling and authenticity
Know-how, brand values, product origins… Consumers need authenticity more than ever. To differentiate yourself from competitors, it is essential to tell a “true story”, without lies, without artifice, around your brand and its products. It is important to take care of your product and service sheets with authentic visuals (no photos from image banks please, but of yourself, in action) and detailed descriptions of the products (origins, manufacturing method, materials, eco -responsibility…) in order to allow your visitors to clearly identify the values of your brand, or your products. Keep in mind that live streaming is the best way to have authentic and real life. Buy Twitch followers, start streaming hours and hours every day to show your real and authentic way. The same could be with YouTube. So, business owners listen up – you need to find big Twitch streamers who are authentic – or hire people who will fully focus on your brand and stream only about it.
Define your targets
In order to increase your turnover, you must start by precisely identifying your prospects and their characteristics. Who are they? What are their needs? So many questions you will have to answer. In marketing jargon, these target prospects are known as personas. Each prospect target is materialized by a fictitious person, to whom we attribute social and psychological data. By knowing your potential customers, you will optimize your various interactions, right up to the sale.
Build your online presence
As long as you know how to use it effectively, the internet is a superb showcase for your business. It is therefore in your interest to multiply the points of contact with your prospects and customers., by creating at least a website and accounts on the most suitable social networks. But that is not enough. You also have to think about SEO, natural and paid. Inbound marketing is one of the techniques currently in vogue, and has many advantages. It consists, through a blog for example, in creating and distributing content with high added value to respond to the problems encountered by the personas identified above. By providing them with concrete solutions, you will develop an image of an expert in your sector of activity. These prospects will therefore no longer hesitate to buy your products or services, and will even recommend you to their friends!
