Are you already using stickers for your marketing? If not, what are you waiting for? Stickers are among the most effective and quickest ways to promote your brand. The best thing? You can outsource the entire process to a sticker printing company, while staying fully in control.
In this blog post, we will share 4 reasons why you should be using stickers for your marketing. We will talk all things finances, usability and even share our top tip with you that will not only increase your sales, but make your customers remember your brand fondly. Does that sound good? Then let’s get started.
1. They are affordable
Stickers usually only come to a few pennies per unit. Especially when you buy them in bulk, stickers are very low cost. This makes them the perfect marketing tool, no matter the size of your business or budget available.
On top of that, stickers can actually help you save money. If you use them to brand your packaging, you no longer have to invest in custom printed packaging materials. Instead, you can order plain jars, envelopes or boxes, and simply brand them using your custom logo stickers.
2. Use them in many different ways
Branding your packaging is not the only thing you can use stickers for. There are thousands of applications stickers are just perfect for. Do you have a physical storefront? Then use transparent stickers to brand your shopping windows. If you want to increase your reach, invest in car and laptop stickers or get die cut stickers printed to give away at industry events.
Sticker vinyl is the ideal material choice if you want the most versatile stickers. The vinyl-base makes these stickers waterproof and scratch-resistant, which means you can use them outdoors as well as indoors. These stickers last up to three years – a real investment!
3. You can let your creativity run free
The best thing about custom stickers is that you can choose every single element yourself, from the material over the shape and the design to the quantity and size. This means you can create any sticker you can think of.
When it comes to your design, you are also super flexible. You can either submit your own design or use pre-made templates to create your personalized designs. Many stickers printing companies offer free, online design tools that are absolutely worth a try.
4. Everybody loves stickers
Did you know that stickers are seen as gifts? That’s right, when we receive a sticker, we do not perceive it as an advertising tool, making it the most effective form of marketing. Make use of that by including free stickers with every order or purchase.
Gift-giving not only ignites positive emotions, it also evokes a psychological reaction, called the rule of reciprocity. It means that when we receive a gift, we feel a subconscious need to return the perceived favor to whoever gave us the gift in the first place. In a business contact, this can take many shapes like a repeat purchase, a recommendation or even a post on social media.
Are you convinced that stickers should be your marketing tool of choice? We hope so and are super curious to see what you will create using custom stickers. Show off your latest creation in the comments below.