The Shopify navigation is crucial for converting visitors into customers. You may possess the most beautiful website. However, if visitors can’t locate what they’re looking for, they’ll depart right away.
If done correctly, website navigation and search are wonderful for both your consumers’ experience and SEO performance. The site search box will be used by 30% of visitors. Compared to visitors who don’t use site search, those visitors convert at a rate that is 1.8 times higher, according to Econsultancy.
When using a website, especially an eCommerce website, users are searching for a certain product, a product category, a color, or even an SKU. The possibility of conversion increases dramatically as a result of this targeted conduct. Because of this, search might be considered the most significant conversion tool on your website.
Now let’s dive deeper into ways to optimize the conversion rate with Shopify filter and Shopify search. If you are a Shopify store owners, this is article for you.
Best Practices, Examples & Tips to Optimize Your Conversion Rate with Shopify Navigation & Site Search
Make the Search Bar Visible and User-Friendly
Either in the site’s center or the top right corner of the page, the search bar should be clearly visible. These are the standard places. People are therefore accustomed to searching here. A relatively long search string should also be possible, therefore the search space should be sufficiently large.
Additionally, you can use a sentence like “I’m looking for…” or the term “Search” to identify the search box. But you get the point: Finding products is made simpler by the top search bar on the website.
The presentation may be different, but the location of these brands’ site search bars is always prominent to users. Source: Mavi, Red Dress, Linneys.
ACTION GUIDE
- Make it simple to find the search box.
- Use a magnifying glass icon to represent search because it is a readily identifiable search symbol.
- To let consumers know they may always click in the search box to be able to navigate, make sure the search box has a full open text field.
Guide Shoppers Better with Search Suggestions
The goal of autocomplete suggestions is to assist consumers in creating search queries that will bring them the specific products they are looking for. Many people take this advice as “recommendations” and follow it rather than staying with their original thought. In essence, you’re sowing the seeds and letting them grow, bringing your user one step closer to a conversion.
Long-term search suggestion solutions not only improve the relevancy of results but also lengthen the time that users spend on your website.
ACTION GUIDE
It is crucial to ensure the high quality of ideas by eliminating dead ends and being selective in the inclusion of suggestions because autocompletion design and logic will directly influence what the majority of users search for. Users should exercise extra caution or completely reject suggestions based on previous users’ searches.
Give Searchers a Variety of Filtering Choices and Filter Navigation
Perhaps nothing is more annoying to a user than having to sort through the clutter after receiving hundreds of search results. By allowing users to quickly and easily sort through search results, filtered search was created to address this issue.
Filtered navigation is essential for all websites, including business-to-business (B2B) sites with a lot of content and eCommerce sites with a sizable product catalog.
Users can fine-tune the results in the Shopify product search navigation based on their preferences by enabling filters and/or facets. The user limits their search results by applying filters based on price, brand, color, type, and ratings to exclude irrelevant goods.
The type of site you have and the kinds of things you sell will have a big impact on how you filter your search results. Any website’s users will find it easier to navigate after filtering search results.
Let people conduct their own searches as they see fit. Some people may prefer to filter by subject or department. The best reviews appeal to other people. Some people choose the lowest price, while others prioritize the highest price. The first one might be looking for blue, whereas the second one might be drawn to red.
Set up your eCommerce site’s search engine with the user and consumer experience in mind. Happy customers spend more money every visit and return to stores sooner.
ACTION GUIDE
Don’t just rely on site-wide filtering in general. Instead, use Shopify’s faceted search to offer product-specific criteria like category, price, and brand that closely relate to the user’s query.
The filter labels must be dynamically renamed to indicate whether the faceted search filters activate a scope. Also, think about whether there are enough different filtering options. For instance, theme filters like style, season, and usage context frequently correspond closely to the purchasing criteria of consumers.
To Increase Sales, Pay Attention to Your Site’s Search and Navigation.
Making your website distinctive requires ongoing effort. It’s about offering the optimal user experience, and those criteria are constantly shifting. Perfecting your website takes time and effort, but trust us when we say it will be worthwhile.
This naturally incorporates a variety of elements, like simple navigation, fantastic menus, crystal-clear calls to action, fantastic product pages, and so on. But it’s important to concentrate on the quest. When used by consumers looking for the “correct” goods, search “punches above its weight in terms of sales and conversions,”
It may seem a bit intimidating to implement a site search with all the aforementioned features, but the benefits in terms of enhanced user experience, higher customer retention, and ultimately more conversions make it well worth the effort.
Team up with Boost’s Shopify Clollection Filter & Search should be the first item on your to-do list if you want the maximum benefits without having to sell your time.
If you’re looking for the best in search functionality, discovery, and usability for your visitors, check out Boost Product Filter & Search on the Shopify App Store. You may organize your website’s navigation much more easily, make your search engine better, and improve client experiences with the help of practical solutions.
