What a shame it isn’t as simple as adding a donation button to your site! However, that’s not the case. The best way to showcase your stories on your website is to have great stories and great writing and media. The truth is you already knew that people must be inspired before they will donate to you.
To get people to donate in church, you need to get them to your site first and you need must to create church donation form template. The donation button and donation form on your website need to be designed so that, once people are inspired, they will actually do the donation. If the donate button is hidden, or your donation page is confusing, then wonderful stories, emotional writing, and amazing media are not enough to make people complete the donation process. This article provides 11 tips to help you optimize your website donate page and button to make it as effective as possible.
Make your Donate Button Visible & Clicked
Making donation easy will encourage people to donate. If your donation button isn’t visible, how can people donate? Money is unlikely to be given to you if you have to work for it.
Give Now or Donate Now is clear words you can use to describe your button. A “Support Us” call to action is not strong enough as it could indicate anything: volunteers, planned gifts, or in-kind donations. Hedging is neither appropriate nor appropriate now. Don’t say anything like: Please think about, why not give… Always be forward. Let people know exactly what you want them to do.
Don’t just include your donation button on the home page; include it on every page. What if we told you that a large portion of your visitors do not enter your site on the homepage? How many visitors to your site won’t see your donate button if it only exists there?
The donate button should be located in the upper right corner of your page, above the fold. It is the most valuable area on a website for “call to action” buttons — an excellent place to place a donate button. Use the Donate button at the top of your site if you use side navigation.
To make your donate button stand out, use a larger size and contrasting color. Humans are amazingly fast at adjusting to different viewing environments, which explains how things can easily be filtered. Unless you make your donate button stand out, visitors will miss it. Make a bold move. Expand it. Then make it colorful.
“Above the Fold” – what does that mean? You can see this area of a page without having to scroll down. A computer screen doesn’t have a fold-the term belongs to the newspaper industry, where big stories appear above the fold on the front page.
On this page, you can donate by clicking the button below
It’s over, they’re giving, and you’ve done your job here! Nope, not at all. Donations are not confirmed until someone clicks the “Submit” button. If the donation page you direct people to is a mess, do you think they will stick around? Optimizing it will make them happy.
Donate directly through a secure form. A page listing all the ways to donate doesn’t help a person click “donate now”-that’s why people click “donate now”. People will be less likely to give you money if you make them click through more pages. Keep your wish list, stock transfer information, and car donation information on another website.
On the donation page, reinforce your request. The page should not just be empty with no messaging, or with content like “Donate Now”. People need nudges to keep giving-remind them here: For every $25 you give today, someone in your community will have food for a month. Your generosity is appreciated! You know, or something.
As simple as possible, simplify the form. If people are able to click away easier, they are more likely to do so. Make sure that they remain focused on what they arrived for: completing the donation form and giving. While that sidebar and your navigation bar are distractions, your message is not. You are not supposed to pimp your newsletter or Facebook page here again.
Take only what is absolutely necessary. Adding more fields to a form will make people abandon it more often. This is your name. Here is the address. Use a credit card. Amount of the donation. Send an email… Requirements are these. But do not ask for too many details; what information would actually help? Make sure people know that it is optional, and do not ask for too much information. Gender and birthday will both be helpful later on when it comes to targeting.
(If possible) When to create multiple donation pages:
There is no limit to the number of campaigns you can run. Create separate donation pages for each area rather than one generic page.
Your appeals should be segmented by bigger and smaller donors. Using different donation ranges, make two forms. Once I saw online donation forms with a starting point of $5,000, I gasped. Furthermore, it was listed vertically with all other amounts below the fold. If you show that to a donor who cannot afford $100, think about how that makes them feel. Donation forms that differ from each other prevent sticker shock and discourage major donors from giving less than they normally would.
The #11 wonderful bonus tip for your website is to use a pop-up appeal and a donate button that show up for all visitors who first come to your website. If you choose to use this method, the donation and sign-up alternate between each other. (Helpful hint: This is usually used to boost email signups.