Facebook ads are a great platform for businesses looking to target their ads and get more views. If it’s in the budget, enlisting the help of a local Facebook agency can get you up and running in no time, or you can manage the account yourself. It can be cost-effective for companies on a budget, but there are several worthwhile tips that will increase the effectiveness of your Facebook ad campaign.
Understand the difference between free reach and paid reach
Free Reach: The number of people who see your post without you paying anything for that. Your post will be seen by people who like your page, their friends and other fans of the pages that liked your post but not by people who don’t even like Facebook
Paid Reach: The number of people who see your post after you pay for it. This means that you can reach those without connecting with them yet.
Understand how to target your ad
Targeting is very important when it comes to advertising. This will help you to select the group of people who are most likely to convert into leads or sales. You can either choose specific areas, like London, or specific interests. For example, you can target those who like cooking if you are cooking products. Facebook ads allow you to choose age, gender and other specific criteria that will help you get higher conversion rates.
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Create an effective call to action
Call-to-actions are used in ads to encourage users to perform a certain action. There are several successful call-to-actions that you can use such as to buy your product or download an eBook. When creating the ad it is good to include a CTA and then test different versions to see which performs well.
Schedule your ads
Schedule them so they appear at different times of the day, on different days of the week, depending on when they work best. You may also want to schedule them depending on what your customers expect when they were the most popular in traffic or conversions.
Create multiple ads for the same product
If you create three varieties of an ad and put each one on a different group, you can test which performs the best. For example, if you sell a product you can try the following: showing only your logo with no product; showing at least one picture of the product; and finally, show as much information about the product as possible. You can then compare which ad was most effective to see which method works best when selling your products or services.
Optimise for conversions
Always optimise for conversions. This means that you should check your ads to see which ones are delivering the best results. For example, if one ad for a specific product is converting more than others, then this is the ad you will want to keep and run. However, if it is not performing well then take it down or make changes so it converts better.
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A/B Testing
A/B testing can help you to decide which ads are working and which aren’t. This is a useful method if you have two similar campaigns competing against each other. You just need one ad in each campaign, then compare the results. The best converting ad wins!
Facebook ads are a great way to promote your business and reach new customers online. By following these tips and enlisting the help of a digital marketing agency you’ll be on your way to an optimised Facebook advertising account.
