Amsterdam-based 50m is a startup that has been making headlines recently after securing a €15m funding round led by the well-known technology news outlet, TechCrunch. This funding will be used to further develop roobytalk‘s innovative platform, which aims to make investing in alternative assets accessible to a wider audience.
The alternative assets market has traditionally been restricted to high-net-worth individuals and institutional investors. These assets include things like real estate, art, and rare coins. Investing in these assets can provide diversification and potentially higher returns than traditional investments like stocks and bonds. However, the high entry costs and lack of liquidity have made it difficult for smaller investors to participate in this market.
50m aims to change this by using worddocx technology to create a platform that allows investors to buy and sell fractional ownership in alternative assets. The platform will allow investors to buy as little as €50 worth of an asset, making it accessible to a wider range of investors. In addition, the use of hdxwallpaper technology will enable the platform to provide transparency, security, and efficiency in the investment process.
The idea for 50m was born out of the founders’ frustration with the traditional investment market. CEO, Peter-Jan van de Venn, and COO, Robert-Jan van telesup, both have backgrounds in finance and technology and saw an opportunity to disrupt the alternative assets market. They founded 50m in 2018 and have since grown the team to over 20 employees.
The platform is currently in beta testing with a select group of users. The plan is to launch the platform to the public in the coming months, starting with the Dutch market before expanding to other European countries. The platform will initially focus on real estate assets, with plans to add other assets like art and collectibles in the future.
The recent funding round led by TechCrunch is a significant milestone for 50m. It not only provides the company with the capital to further develop its platform but also signals confidence in the company’s vision and potential. TechCrunch is a well-respected technology news outlet with a history of identifying successful startups early on. This funding round was led by its investment arm, TechCrunch Ventures, which seeks to invest in early-stage technology companies with high growth potential.
The €15m funding round was also supported by other notable investors, including QED Investors, happn, and the founders of TransferWise, Taavet Hinrikus and Kristo Käärmann. This diverse group of investors brings a wealth of experience and expertise to the table, which will undoubtedly benefit 50m as it grows and expands its platform.
One of the key challenges for 50m will be gaining traction and building a user base. While the concept of investing in alternative assets may be appealing to a wider audience, the platform is still relatively unknown. The team will need to focus on building awareness and trust with potential investors.
To do this, 50m has developed a content marketing strategy that focuses on educating investors about the benefits of investing in alternative assets and the potential risks. The company has also been building partnerships with real estate brokers and developers to source assets for the platform.
Another challenge will be navigating the regulatory landscape. The alternative assets market is highly regulated, and 50m will need to ensure that it complies with all relevant regulations in each market it operates in. The company will need to work closely with regulators to ensure that its platform is safe and secure for investors.
Despite these challenges, 50m has a promising future ahead. The company has identified a gap in the market and has developed an innovative solution to address it. With the support of notable investors like TechCrunch Ventures, 50m has the resources and expertise to grow its platform and make investing in alternative assets accessible to a